Create hype. Build brands. Tell the story behind the game.
BVU’s Sports Communication track prepares you to create content, manage events, and build fan engagement for teams, athletes, and organizations across the sports industry.
Why study Public Relations: Sports Communication Track at BVU
A BVU Sports Communication degree combines storytelling, marketing, and event management to prepare you for careers across the growing sports industry.
Hands-On Sports Experience
Develop skills in sports marketing, communication, and event management through real-world projects.
Industry Connections
Gain experience through internships and networking opportunities with sports professionals.
Experienced Faculty
Learn from faculty with real-world experience in communication and the sports industry.
Portfolio Development
Build a professional portfolio featuring sports-focused projects that showcase your skills.
Experiential Learning
Launch your career in sports communications and PR through BVU’s connection to the Minnesota Vikings Game Day Internship Program. Founded by BVU alum Jeff Anderson ’03, this hands-on opportunity connects students with the Vikings Public Relations team and has provided real-world NFL experience to more than 125 students since 2009.
Learn by doing, from day one
Build the skills to communicate, promote, and manage experiences in the sports industry through hands-on coursework and real-world experience.
Learn how to build fan engagement, promote teams, and create impactful campaigns.
Gain experience planning and managing sporting events, venues, and operations.
Develop the skills to collaborate, lead teams, and work within fast-paced sports environments.
Explore how psychology and communication shape motivation, performance, and audience connection.
Apply your skills to create content and campaigns that connect fans, teams, and communities.
Where this degree can take you
Real-World Experience
Get real-world experience built directly into your coursework at BVU through events like Dam Good Sports Day, led entirely by students. From planning and promotions to game-day execution, students take the lead in managing live sporting events while working with campus and community partners.
Create Without Limits
At BVU, you'll create in professional-grade studios designed for exploration, experimentation, and hands-on learning. From traditional fine arts to digital design, you'll have the tools and space to develop your skills, discover your artistic voice, and build a portfolio that showcases your creativity.
Curriculum Highlights
Your coursework is designed to build the knowledge and skills needed for success in your field. Click here for complete program requirements and course descriptions in the Academic Catalog.